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Why I Empower All My Customers And You Should To!

Some say empowering your customers is the greatest gift you can give your customers. I agree.

I wholeheartedly agree when it comes to making your customers, your clients better. By empowering them, you also make them better clients and customers. Having better clients and customers you have greater success as a business and as a leader. However, what about your best customers? Don’t start segregating the best from the good from the mediocre from the bad.

Don’t Do It!

All your customers turn to you because you are the best.

All of them are your best customers/clients.

Whether they spend $10 a year or $10,000 a quarter, each and every customer is worth your best. Some businesses focus on the top tier $$$ based customers. Some focus solely on the top and mid tier customers. Too few focus on ALL customers from all tiers or levels of money spent on the company’s product or service. Unfortunate for those businesses that refuse to look beyond the top tier as they will never realize the power the mid and lower tiers bring.

Sure most people and organizations have every right to believe that the top 20% bring 80% of the wealth. However, at any moment any of the 80% that bring the 20% can suddenly jump into the top 20% and if your organization is not doing anything to empower that customer/client then rest assured that individual or group will go someplace else. Guaranteed!

If you can’t find time for them, then don’t be surprised when they don’t go looking for you. Do not be surprised when they give their money to someone else.

This is why empowering all your customers is best! That is why I empower ALL my customers and clients. It is not that I expect something in return. I empower them to make the right decisions based on the knowledge, wisdom and skills I share with them. That means I am not only make my customers smarter, I am giving them the tools to use my products or services to the best of their ability. I share with them all that I know about my products and services.

I do this in hopes that they can understand what I bring to their organization and with that understand they can communicate back to me about any ideas, changes, concerns, or questions that serve to ultimately make the products and services better.

You bring them into the fold. You bring the customer behind the counter. You make the client part of the team, part of the creative team. They are now empowered to be innovators of the next version of the product or service.

Being members of the team, your customers/clients are now a valuable component of the organization. This is a component that pays you. They pay you by buying the product or service. Then they continue to pay you by providing the feedback. While feedback is not guaranteed, it is something to expect from some or more of all your customers. Those that provide that feedback will provide feedback that will be most valuable to your and your organization.

Now be careful when you empower them by bringing them into the fold. Too much, too soon may be intimidating and cause the client/customer to withdraw. The same applies for the opposite: too little, too slow. When things move too slow you run the risk of the customer or client losing interest in what you are doing or trying to do.

It will be difficult but if you truly want ALL your customers and clients to be the best they can be then go ahead and empower them. The return on that investment may astound you.

As always, if you questions please feel free to reach out and contact me.

by David G. Guerra, MBA
Author of the Walking Leader and Great To Follow
twitter: @DaveGuerra
instagram: dave_guerra


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The Daily Dave #075 (31 Mar 16) by David Guerra

The Daily Dave podcast by David Guerra…and it’s Thursday. #TrainingThursday!

I continue my daily audio / podcast series, “The Daily Dave”.

The purpose of the Daily Dave is simple: Talk and share about what’s happening in life and our lives in Business, Personal, and Social Media side of things.

In this episode, I talk #TrainingThursday: What to do with unwanted callers (#PhoneEtiquette pt 2).

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Making A Weekly Contact List

When was the last time you made a contact list?

You know what I’m talking about. A contact list. A list of people you need to make contact with this week, next week, every week, ad infinitum.

No! I am not talking about the contact list you get from a Cold Call list. Those are nonsensical. This contact list is NOT about making cold calls. I am most definitely NOT talking about making warm calls either. I am talking about YOU making contact with people and talking to them. Just TALK! No sales, none of that nonsense. Just TALK!

You remember talking don’t you?

You dial up someone from your list, they answer, you say Hello, they say Hello, you ask “How are you doing?”, they answer you and a conversation is born.

Don’t talk about work unless they bring it up first. Of course, once they bring it up all bets are off. However, do not bait them into talking about work.

Just remember, that is NOT what the call was about. The call is ABOUT making contact. It is chiefly about calling and just talking about the weather, the family, next vacation or whatever other than work. That way the person you are calling does not always think you are only calling to make a sale. Also just checking in on people will make it easier for them to answer the phone the next time your name and number pops up on their caller ID screen.

They will want to talk to you (and that’s a good thing).

Who is on the CONTACT LIST?

Well, that is probably the simplest thing. EVERYONE!

OK, maybe not everyone in one sitting but do be selective.


Well kind of selective. It is easy. Do the following make a list of 20 people you will call this week. Next select 11 people that are NOT on your business contact list. Then fill in the remaining 9 with business contacts.Next week, repeat the process. Making absolutely certain that over 50% of your weekly contacts are NOT business related.

Now is the perfect time to make the contact list for this week. Do it and start making those calls!


P.S. Don’t be a chicken and send an email instead of making a phone call.