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That’s Right! Here We Go, Again!

Spring time is in full swing and summer is just around the bend. There is nothing better than waking up to cool mornings and enjoying the day as it warms up (but not too hot.)

a photo of the Ruhla alarm clock taken in 1986 by David Guerra in West Berlin Germany
DDR (East Germany) Ruhla Analog Alarm Clock (circa 1986)

Unfortunately, it does not last long. Spring in my neck of the woods is over before it really starts. Yep, down here on the Southern Border Spring lasts all of two weeks. Then, the triple digit temperatures return with such ferocity that a South Padre Island undertow feels more like a stream running across your ankles.

The seasons are merely signs of transition, time for change. Thus, the cycle begins again or does it never truly end? It really never truly stops or starts. For those that have read my writings and followed me for some time know that whether we like it or not; change is a constant.

So if you are inclined to read on, change brings us back to this place once again. It is here, in the Springtime that we must pause (NOT STOP) to reflect on what we have done, what we want to do, and most of all, what is still left to do.

Folks, this is the best time of the year to put yourself on the scale of life. This is the time to look back on the past 365 days. To see yourself as you see yourself. Paying no heed to what others see when they see you. Only what YOU SEE WHEN YOU LOOK IN THE MIRROR. You focus on you and nothing and no one else. Once you look at yourself, you see the work you have done and what is still left to do. Then you can begin to work on yourself for yourself.

As most of us are goal oriented, the Spring is the perfect time to get things started, to make things happen, especially if you want to accomplish your goals before the end of the year. You still have time do get things done be the end of this year. As of this writing (13 APRIL 2025) there are 262 days left on the calendar.

That is 8 months and 18 days / 37 weeks / 6,288 hours and the CLOCK IS TICKING! It is not going to stop.

According to the late Dr. Stephen Covey, author of The Seven Habits of Highly Effective People, it takes 21 days to create a habit. That means you can create approximately 12 new habits between now and New Year’s Eve.

TWELVE HABITS! WOW! Let that sink in!

Ask yourself, what are the 12 new habits and how much can those 12 new habits impact your life?

However, if you are perfectly happy NOT doing something to make your life better or you feel you do not need to improve, to change for whatever nonsensical “excuse” then please know and understand you are getting exactly what you deserve.

Also, do not hate on those that are doing something to become better, you choose the path you choose, let them choose their path, especially when you that have NO skin in their game.

For the rest of us that want to succeed: Time waits for no one. The Time for change is here and now. Everyday is a new opportunity to make a change.

Take that opportunity and Make it happen for YOURSELF.

David Guerra, MA, MBA

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2024: CHAINS…ROPES…OH MY!

As we venture in our journey of life, there are somethings that happen that are meant to set us free, while others are there to anchor us to the world we live in.

Like a ship that is docked, it has ropes that keep it tied to the pier. That way it does not drift away in the night. When the ship is ready to set sail the lines are cast off and soon, it is on a path to places over the horizon on a course set by the ship’s captain.

The anchor is attached to a chain and when the ship is ready to temporarily stop, it drops anchor. When it is time to move on, hoist the anchor, and soon back on course to places over the horizon.
Do you see a pattern there? If not, that’s ok. I am going to explain it anyway.

Ships are built to head to the high seas. Ships are built to withstand rough seas. Ships are built to not only move from point A to point B but are also built to stay afloat, to stay above water.
As a Self-Leader you are also built to keep moving. You are NOT built to stay docked at any port for too long. You are also not built to stay anchored anywhere for too long. What does that mean?
It means that you are built to continue to grow, to develop, to become better than you are now.

While all this might sound like something I have said over and over before, it is because I have said it over and over. I believe in what I say. I stand by what I say. I have this passion for people to step up and be the leaders they know they can be and are. I stick to my passion because the message I share is that important.

Over the decades I have been on this planet, I have witnessed good and bad. Good things, Bad Things. Good People and Bad People. Though it would be easy to say that I have seen just about all there is to see when it comes to Good and Bad. I promise you I have only seen the tip of the iceberg. Of what I have witnessed, rest assured it still surprises me to the levels of Good and Bad people can and do go to.

That’s ok, I know that as a human being I am capable of going to those extremes. I opt out of that. No one is, no matter how much they try to kid themselves, no one is perfect. I am not perfect.
Sure, people can claim they live a pious life but are they really? A pious person would never verbally proclaim their piety for a truly pious person lets their actions and behaviors do all the talking for them.

On the other hand, there are individuals that revel in their unabashed devious behavior. The boasting and bragging of their deceit are certainly not something to be proud of or to be used as a tool to make others fear them. The pious and the deceitful have one thing in common.

They have their chains and ropes tying them down. Tying them down to live the braggadocios life they have chosen to use as a facade to mask their inability to cast off their lines and hoist their anchor to live a life they can freely choose to live. While some may argue that the pious or the deceitful are living the life they choose but at what cost? This argument can quickly become a circular argument thus, I offer this advice or words of warning:

As we venture in our journey of life, while there is no set time to cast off the ropes and hoist your anchor. You will know when the time comes. Only you will know when the time comes to set yourself free, especially when there are others trying to anchor you down or keep you tied to the dock in the name of keeping you safe. The world is not a safe harbor. The world we live in has rough seas as well as smooth swells all of which you are more than capable of handling.
Get to work!

Thank you,
David Guerra, MA, MBA

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2024: Challenges & Opportunities

As we go through life there are numerous certainties. Here are two:
One, we are constantly bombarded by challenges
Two, far too many times we fail to recognize those challenges as opportunities.

Folks, every challenge is an opportunity to grow.

Let us look at this way, opportunities do not come along as often.

However, as we are constantly being bombarded with challenges there is no escaping the opportunities that come with them.

Seriously, think about this, Day in and day out. Opportunities are all around us. There are of course, there are going to be challenges.

When it comes challenges, they are not as bountiful.

Challenges come in two flavors:

The challenges we inflict on ourselves.
and
The challenges we allow others to inflict on us.

Both types of challenges are actionable. Actionable in that we can do something about those challenges:
We can accept them and let them overtake us.
We can accept them and we can overcome them.
Or as far too many people do: Ignore them in hopes they go away but instead those challenges WILL steam roll you.

Where is the opportunity in these challenges?

Simple, opportunity is found in all three options.

The opportunity is there to make something good happen for you or to allow something bad happen to you. What you decide is solely and strictly up to you.

Another reality is that you do have control over what happens.

The harsh truth is that there are far too many people that would rather settle than to do something about their situation.

That means when they are faced with challenges, they would rather roll over, play dead, and let happen what is going to happened to them. That is WEAK!

They see the challenges but give up on overcoming those challenges and in turn they give up on themselves.

Because they gave up on themselves, they will never get to see the opportunities those challenges bring.

Giving up may seem like the easiest thing to do but when you give up it is the hardest thing you can do to yourself.

It is the hardest thing that you can do to yourself for one simple reason: The moment you give up on one thing, the easier it will be to continue giving up on other parts of your life and eventually you will give up on yourself.

Trust me on this. I know. I have given up on myself many times. However, one day an challenge popped into my life. I saw that if I decided to take it, it was going to be a huge challenge.

The challenge was accepted and the opportunity has turned out to be one of the greatest ones in my adult life.

It is truly up to you to take the challenges as they come and turn them into opportunities.

But remember, there are no opportunities when you would rather stick you head in the sand and avoid the challenges.

And if that is you? I wish you luck!