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My 2018 Wish For Everyone by David G. Guerra

Happy New Year!

Here we are, the calendar is calling us to notice a new year has arrived and it is here to stay. I am taking a few minutes today to write a small call-to-action, a micro-manifesto, a wish for everyone in 2018.

Hey, it is 2018. We made it! For the most part, we made it in one piece. Now ahead of us are choices and changes.

Choices we make are our own. While it may be easy to blame others the choices we make in response to the actions of others are strictly our own to make.

Changes are here. Changes are coming. For those living in the past, changes happened back then as well. Guess what, changes we will adore and other changes we will hate. However, how we react to those changes is our own choice.

Make the decision to have a GREAT & POSITIVE 2018. As I have put myself in the situation I am in now, YOU have put yourself in your own unique situation. Good or bad, you cannot only oblige yourself to make it better every day.

I know I cannot change the past, why bother even trying to re-write history. What is done can never be undone. However, I do know I can write what has not been written: my future. I do know that my future will be full of downs and ups but you have to be realistic and optimistic to know the downs are there to make us appreciate the ups.

Standing before all of us on this first day of the new calendar is the FUTURE. The unwritten, untainted, undisturbed future. It is a blank page. It is like newly fallen snow. So serene and full of possibilities. You must choose what you want to do with 2018, as I will choose what to do with my future. Remember, if others see you as weak or a failure or put in a place of misery you are there because you have given power to others. In 2018, reclaim your power by failing to allow the misery of others to become the definition of who you are today.

I know you are stronger than that. Sure, it is easy to blame others and it hurts to admit that you are still living in the past. Yet, the calendar keeps changing and the more things around you change why not change alongside them? Hold your head up, as I choose to do, refuse to allow the past and the symbols of the past (i.e., the results of failed relationships, refusing to recognize and have trust in what you have created) to dominate your current existence. While the past is a very comfortable place, it is not the reality of the present. The past with all its tainted warmth and comfort makes it difficult to trust the future. However, the future has been given to each and every one of us to create something better than what we had yesterday.

Do not get me wrong, as I do understand there is also pain associated with the past. Yet, reliving that pain day in and day out is not fair to yourself and those around you. Remaining entrenched in your past creates no future for you and those around you. Join those that have accepted the past for what and where it is. Join them in choosing to move forward.

The wonder and magic of the future is to be celebrated and shared. However, being around someone who is firmly anchored in the past is a recipe creating more pain, misery, distrust, anger, and ultimately hate. It also creates resentment and the roots of alienation begin because of the refusal to choose to let go of the past and accept that change is what will make us better people. Better human beings. Better family. Better friends. Better Life.

Now you ask, “Why start if others refuse to accept change and make a positive choice in life? The answer is simple; why are you worried about others? You cannot force someone to do what they do not want to do, especially if it means accepting that their version of life is one anchored in the past. A life that is moored to failed relationships, tied to bad decisions, and full of despair of not doing something about it. You can only do for yourself. Be the example, even if they do not want to pay attention, by accepting change and work at making those positive choices that will deliver the positive outcomes.

Yet, if they continue to work to bring you down understand and know that you are your own person and the only obligation you have is to yourself. Thus, if you choose to follow them down that rabbit hole, then you do so on your own. On the other side of the same coin, you are right and just in leaving those that are living in the past in the past and moving forward.

Yet you ask, “Won’t that make me an insensitive piece of human waste?” NO! Why would you want to remain miserable knowing by stepping away will bring you joy and happiness? Do not think you are wrong for walking away from the misery others refuse to leave. Sticking around is not being merciful.

What mercy is there when one human being savors in dragging others down into their pit of despair? It is not right and it is not just, yet many people do it because they simply can. Again, your time to move away from the negative and into the positive is now. All you have to do is want it. When you accept that change then do it, it is the only way to get started on writing your own future.

Change has now taken residence right in front of me, in front of you, in front of all of us and it will be here from this moment on until our last day. Accepting Change and Choice in 2018 is just for you!

Today, I will raise a glass and toast everyone (Family, Friends, New Friends, Old Friends, and those friends yet undiscovered)! I wish you nothing but positive, health, happiness and good for 2018 and all the years that follow.

HAPPY NEW YEAR!

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Why I Empower All My Customers And You Should To!

Some say empowering your customers is the greatest gift you can give your customers. I agree.

I wholeheartedly agree when it comes to making your customers, your clients better. By empowering them, you also make them better clients and customers. Having better clients and customers you have greater success as a business and as a leader. However, what about your best customers? Don’t start segregating the best from the good from the mediocre from the bad.

Don’t Do It!

All your customers turn to you because you are the best.

All of them are your best customers/clients.

Whether they spend $10 a year or $10,000 a quarter, each and every customer is worth your best. Some businesses focus on the top tier $$$ based customers. Some focus solely on the top and mid tier customers. Too few focus on ALL customers from all tiers or levels of money spent on the company’s product or service. Unfortunate for those businesses that refuse to look beyond the top tier as they will never realize the power the mid and lower tiers bring.

Sure most people and organizations have every right to believe that the top 20% bring 80% of the wealth. However, at any moment any of the 80% that bring the 20% can suddenly jump into the top 20% and if your organization is not doing anything to empower that customer/client then rest assured that individual or group will go someplace else. Guaranteed!

If you can’t find time for them, then don’t be surprised when they don’t go looking for you. Do not be surprised when they give their money to someone else.

This is why empowering all your customers is best! That is why I empower ALL my customers and clients. It is not that I expect something in return. I empower them to make the right decisions based on the knowledge, wisdom and skills I share with them. That means I am not only make my customers smarter, I am giving them the tools to use my products or services to the best of their ability. I share with them all that I know about my products and services.

I do this in hopes that they can understand what I bring to their organization and with that understand they can communicate back to me about any ideas, changes, concerns, or questions that serve to ultimately make the products and services better.

You bring them into the fold. You bring the customer behind the counter. You make the client part of the team, part of the creative team. They are now empowered to be innovators of the next version of the product or service.

Being members of the team, your customers/clients are now a valuable component of the organization. This is a component that pays you. They pay you by buying the product or service. Then they continue to pay you by providing the feedback. While feedback is not guaranteed, it is something to expect from some or more of all your customers. Those that provide that feedback will provide feedback that will be most valuable to your and your organization.

Now be careful when you empower them by bringing them into the fold. Too much, too soon may be intimidating and cause the client/customer to withdraw. The same applies for the opposite: too little, too slow. When things move too slow you run the risk of the customer or client losing interest in what you are doing or trying to do.

It will be difficult but if you truly want ALL your customers and clients to be the best they can be then go ahead and empower them. The return on that investment may astound you.

As always, if you questions please feel free to reach out and contact me.

by David G. Guerra, MBA
Author of the Walking Leader and Great To Follow
twitter: @DaveGuerra
instagram: dave_guerra

 

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How I Find Time to Make Media

Somebody recently posted on Twitter, “If opportunity doesn’t knock, build a door ~ Milton Berle”

Building that door takes time. Time is something that either we have too much of or not enough. No matter how you look at it, all of us have the same amount of time each day. We have the same 24 hours every day. It is what we do with that time that makes all the difference.

Most people don’t know that I produce/create three podcasts, a daily video project (YouTube & Facebook), a weekly sports talk video show and posting on twitter, as well as posting to Snapchat and Instagram (for three accounts). Also, I run my brother’s band’s website plus some other websites.

That is a lot and people ask how do I make time for all that especially there are people that can’t make time to do the laundry let alone do what it takes to create content.

Time Management. I know two words that are easier said than done. In my case, it was easier said than done. I thought “oh will get around to it” and nothing could be further from the truth. I never got around to it. I was not getting things done. As a matter of fact, it was feeling like I was going in reverse.

That is not a good feeling. Finally, knowing that creating media, creating content is something that has to be part of our lives, my life. I had to dive into the deep end. It was something that I had to make time for. I had to do it everyday.

At first, I started with a set time every day. It was 6:00 am. Yes, that early. Why six o’clock in the morning? Simple, it was a quiet time around the house, I was usually up by 5:30am and it gave me time later in the day in case something comes up.

Six in the morning worked. For some reason or another, I was getting it done. Then as things progressed I allowed myself to change venues to shake things up with the videos. Changing venues also meant changing the recording time. Now it was to be all said and done by 8:30am. It worked.

You know what they say in the “7 Habits of Highly Effective People“? It takes 21 days to build a habit. However, what they don’t tell you is that it takes about 100 days to create a lifestyle. I can tell you, now I am well into my daily video that it is part of my life. I start to shake when I run late in putting out today’s content.

The only trick to finding time for video production/media and content creation is start doing it. Do it this moment. Do it right here right now. Then do it again tomorrow and the day after that, and the day after and so on. Keep doing it. Start with one video or one piece of media a day. Nothing fancy. Nothing over the top (save that for later).

However, just start and continue. That’s it. That is the secret. That is my secret. Just keep doing it, even if you don’t know what to talk about, that’s OK just start simple. My advice for beginners is talk about your day, what you had for breakfast, or something that caught your attention in this morning news headlines.

Get out there, do it daily, and the rest will take care of itself.

Cheers,
Dave Guerra
author of the Walking Leader and Great To Follow
twitter: @DaveGuerra
instagram: dave_guerra