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How I Find Time to Make Media

Somebody recently posted on Twitter, “If opportunity doesn’t knock, build a door ~ Milton Berle”

Building that door takes time. Time is something that either we have too much of or not enough. No matter how you look at it, all of us have the same amount of time each day. We have the same 24 hours every day. It is what we do with that time that makes all the difference.

Most people don’t know that I produce/create three podcasts, a daily video project (YouTube & Facebook), a weekly sports talk video show and posting on twitter, as well as posting to Snapchat and Instagram (for three accounts). Also, I run my brother’s band’s website plus some other websites.

That is a lot and people ask how do I make time for all that especially there are people that can’t make time to do the laundry let alone do what it takes to create content.

Time Management. I know two words that are easier said than done. In my case, it was easier said than done. I thought “oh will get around to it” and nothing could be further from the truth. I never got around to it. I was not getting things done. As a matter of fact, it was feeling like I was going in reverse.

That is not a good feeling. Finally, knowing that creating media, creating content is something that has to be part of our lives, my life. I had to dive into the deep end. It was something that I had to make time for. I had to do it everyday.

At first, I started with a set time every day. It was 6:00 am. Yes, that early. Why six o’clock in the morning? Simple, it was a quiet time around the house, I was usually up by 5:30am and it gave me time later in the day in case something comes up.

Six in the morning worked. For some reason or another, I was getting it done. Then as things progressed I allowed myself to change venues to shake things up with the videos. Changing venues also meant changing the recording time. Now it was to be all said and done by 8:30am. It worked.

You know what they say in the “7 Habits of Highly Effective People“? It takes 21 days to build a habit. However, what they don’t tell you is that it takes about 100 days to create a lifestyle. I can tell you, now I am well into my daily video that it is part of my life. I start to shake when I run late in putting out today’s content.

The only trick to finding time for video production/media and content creation is start doing it. Do it this moment. Do it right here right now. Then do it again tomorrow and the day after that, and the day after and so on. Keep doing it. Start with one video or one piece of media a day. Nothing fancy. Nothing over the top (save that for later).

However, just start and continue. That’s it. That is the secret. That is my secret. Just keep doing it, even if you don’t know what to talk about, that’s OK just start simple. My advice for beginners is talk about your day, what you had for breakfast, or something that caught your attention in this morning news headlines.

Get out there, do it daily, and the rest will take care of itself.

Dave Guerra
author of the Walking Leader and Great To Follow
twitter: @DaveGuerra
instagram: dave_guerra