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Own Your Hour: From Darkness to Accountability

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I came across an article recently about people facing their so-called “darkest hour.” You have heard it too; the narrative that we are living through the worst times in history. That everything feels broken. That it is all because of what someone else said or what someone else did.

Here is the truth: It is incredibly easy to point fingers. It is even easier to blame the system, your boss, your parents, your children, your partner, or the person who disagreed with you last week. I have been blamed too; cast as the scapegoat or the fall guy more times than I can count. In the future, I guarantee it will happen again. Because I have been there, trust me when I say, I get it.

But this is not about me. And it is not really about whoever you have chosen to blame, either.

It is about ACCOUNTABILITY. Being ACCOUNTABLE to YOURSELF, FIRST.

At some point, we all have to stop, take a breath, and ask ourselves:
What role did I play in getting here?

We are each responsible for our choices. Our actions create outcomes. Our decisions shape our direction. And when we land in a “darkest hour,” more often than not, we helped turn off the lights ourselves.

That does not mean you are a failure. It means you are human. I am human. You are Human.

The difference between staying in the dark and stepping into the light is ownership.

Because once you own it, you can change it.

So, if you are feeling stuck, overwhelmed, or even hopeless, pause for a moment.

Ask yourself:

  • What choices brought me here?
  • What am I avoiding responsibility for?
  • What can I do differently, starting today?

Your darkest hour does not have to be your final chapter. It can be your turning point.

Take back the pen. Write the next page with accountability, intention, and action.

You do not need permission. You just need to decide. Get to work.

Thank you for time,
David Guerra

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That’s Right! Here We Go, Again!

Spring time is in full swing and summer is just around the bend. There is nothing better than waking up to cool mornings and enjoying the day as it warms up (but not too hot.)

a photo of the Ruhla alarm clock taken in 1986 by David Guerra in West Berlin Germany
DDR (East Germany) Ruhla Analog Alarm Clock (circa 1986)

Unfortunately, it does not last long. Spring in my neck of the woods is over before it really starts. Yep, down here on the Southern Border Spring lasts all of two weeks. Then, the triple digit temperatures return with such ferocity that a South Padre Island undertow feels more like a stream running across your ankles.

The seasons are merely signs of transition, time for change. Thus, the cycle begins again or does it never truly end? It really never truly stops or starts. For those that have read my writings and followed me for some time know that whether we like it or not; change is a constant.

So if you are inclined to read on, change brings us back to this place once again. It is here, in the Springtime that we must pause (NOT STOP) to reflect on what we have done, what we want to do, and most of all, what is still left to do.

Folks, this is the best time of the year to put yourself on the scale of life. This is the time to look back on the past 365 days. To see yourself as you see yourself. Paying no heed to what others see when they see you. Only what YOU SEE WHEN YOU LOOK IN THE MIRROR. You focus on you and nothing and no one else. Once you look at yourself, you see the work you have done and what is still left to do. Then you can begin to work on yourself for yourself.

As most of us are goal oriented, the Spring is the perfect time to get things started, to make things happen, especially if you want to accomplish your goals before the end of the year. You still have time do get things done be the end of this year. As of this writing (13 APRIL 2025) there are 262 days left on the calendar.

That is 8 months and 18 days / 37 weeks / 6,288 hours and the CLOCK IS TICKING! It is not going to stop.

According to the late Dr. Stephen Covey, author of The Seven Habits of Highly Effective People, it takes 21 days to create a habit. That means you can create approximately 12 new habits between now and New Year’s Eve.

TWELVE HABITS! WOW! Let that sink in!

Ask yourself, what are the 12 new habits and how much can those 12 new habits impact your life?

However, if you are perfectly happy NOT doing something to make your life better or you feel you do not need to improve, to change for whatever nonsensical “excuse” then please know and understand you are getting exactly what you deserve.

Also, do not hate on those that are doing something to become better, you choose the path you choose, let them choose their path, especially when you that have NO skin in their game.

For the rest of us that want to succeed: Time waits for no one. The Time for change is here and now. Everyday is a new opportunity to make a change.

Take that opportunity and Make it happen for YOURSELF.

David Guerra, MA, MBA

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2024: What Is Your Message?

In a world overflowing with information, where is your message? Among all the noise, static, and attention seeking where is your message? Do not forget to throw opinions into the mix…there lots and lots of opinions out there and where is your message?

Is your message being heard? Is your message being understood? You have a message and that message must get through.

Folks, getting your message through is a struggle. Then to get your message understood is an uphill climb.

If I may impart one tip on getting your message through and understood it is this: YOU MUST FIRST KNOW WHAT YOUR MESSAGE IS, THEN YOU CAN PROPERLY CONVEY IT TO OTHERS.

Yes, it does fall on YOU to know your message. Know your message from stem to stern. No exceptions and most importantly, NO SHORTCUTS!

To get to know your message you must first get to know yourself.

It does not matter what your message is, what matters is you knowing that your message is an extension of who you are and what you stand for. FAILING THAT AND YOUR MESSAGE WILL GET LOST.

Again, it does not matter who you are or who you think you are, if you and your message do not align then you have NO MESSAGE.

There is no HACK, no TRICK, no TIP, all there is, taking the time to get know yourself and your message will be realized. Do not rush it. Do not try to speed through the process to get your message. I guarantee you that if you go speeding through your message it will be nothing but a jumbled mess.

It will join its rightful place among all the other jumbled, mixed up noise out in the ether.

At that point, you have to ask yourself, why bother?

Why bother, indeed? If no one is hearing let along understanding your message, then it is high time to make a change. CHANGE your message so that it can be easily understood. Then CHANGE the way you are delivering your message.

Now you might not get it right the first time. Keep working at it. Keep Trying.

At the end of the day, there is only one question to ask and the answer will determine whether your message can be found (or not): What’s Your Message?

Thanks for your time,
Dave