Remember when the Sharpie® was DISRUPTIVE?
Most of you are too young to remember when the Plain Old Sharpie was the new kid on the block.
The Pen industry hated the Sharpie because people were no longer going to scratch out errors with pens.
Parents and Teachers hated it because of the graffiti on the #bedroom and #classroom walls that was going to be so very difficult to remove.
Printers hated the Sharpie because people no longer needed them to print up those fancy colored banners, flyers and posters.
Marks-A-Lot® is a VERY serious competition but not good enough to over take Sharpie®.
NOW, the SHARPIE industry is BOOMING. Companies were founded and jobs were created with the sole purpose of removing SHARPIE based graffiti from walls. Last time I checked, Marks-A-Lot and other permanent marker or indelible marker companies are very much in business.
That’s a well and good but sadly over the years the good old Sharpie is NO LONGER a disruption. The Sharpie is now just part of the modern workplace background. Sure they have delivered with more colors and styles but never could they return to that fantastic moment of disruption. Then again, that is a company not an individual. Individuals must be disruptive. Constantly disruptive.
From an early age, we are disruptive. We want need attention from our mother, our father, our family, the world around us.
BE DISRUPTIVE!
STAY DISRUPTIVE or become part of the background.
The choice is yours! Personally, I prefer you, me, all of us be as DISRUPTIVE as possible for as long as possible.
When was the last time you made a contact list?